The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Domestic Violence
Agency: Publicis Conseil / Paris
Client: France 5 Category: Consumer - Television / Budget Under $100K - Single
Library
Agency: Sid Lee / Montréal
Client: Kumpan Electric Category: Consumer - Television / Budget Under $100K - Single
The Walking Dead "Shadows"
Agency: Bacon & Sons Film Co. / Hollywood, CA + AMC / New York, NY
Client: AMC Category: Craft - Cinematography / Cinematography
Memories
Agency: DDB / Paris + Carnibird / Paris + Leland Music /Big Sync Studio / London
Client: Maille Category: Craft - Cinematography / Cinematography
Nobody's Memories
Agency: FCB / Toronto + FCB / Chicago
Client: PFLAG Canada Category: Craft - Cinematography / Cinematography
One Second
Agency: Leo Burnett Germany / Frankfurt
Client: Dunlop Tires Category: Craft - Cinematography / Cinematography
Think Slow - The Tortoise & the Hare
Agency: M&C Saatchi / London + Rattling Stick / London
Client: Transport for London Category: Craft - Cinematography / Cinematography
Color Riche
Agency: Quad Productions / Quad Group / Paris + McCann / Paris
Client: L'Oreal Category: Craft - Cinematography / Cinematography
Shape Your Time
Agency: Quad Productions / Quad Group / Paris + Publics 133 / Paris
Client: Cartier Category: Craft - Cinematography / Cinematography
Shoulders of Giants
Agency: TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles
Client: Nissan Category: Craft - Cinematography / Cinematography
T.O by Lipton - A Revolution in Flavour
Agency: Tribal Worldwide / London + adam&eveDDB / London + Rogue Films / London + The Mill / London
Client: Unilever Category: Craft - Cinematography / Cinematography
Made in 17 Hours
Agency: Clemenger BBDO / Sydney + Flare / Sydney
Client: Toshiba Category: Consumer - Online Films & Video / Long Form - Single
Super Bowl Babies
Agency: Grey / New York + Park Pictures / New York + Townhouse23 / New York + Exile / New York
Client: National Football League Category: Consumer - Online Films & Video / Long Form - Single
Breathless Choir
Agency: Ogilvy & Mather / London
Client: Philips Category: Consumer - Online Films & Video / Long Form - Single
Douban - The Inner Space
Agency: W / Shanghai
Client: Douban Category: Consumer - Online Films & Video / Long Form - Single
Mog's Christmas Calamity
Agency: AMV BBDO / London
Client: Sainsbury's Category: Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Birth
Agency: BBH / London + Mill+ / London + The Mill / London + String & Tins / London
Client: Audi Category: Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Clash of Clans - Legend of the Last Lava Pup Youtube: 2:48
Agency: Barton F. Graf / New York
Client: Supercell Category: Consumer - Online Films & Video / User Generated Content
Crisper TV Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America / Snickers Crispers Category: Consumer - Television / 30 Second - Campaign
Priceline TV Campaign
Agency: BBDO / New York
Client: Priceline.com Category: Consumer - Television / 30 Second - Campaign
It's Really Time to Let Go
Agency: CP+B / Miami
Client: letgo Category: Consumer - Television / 30 Second - Campaign
Epic Cord Fail
Agency: Doner / Detroit + PYTKA / Los Angeles + Tool of North America / Los Angeles
Client: JBL Category: Consumer - Television / 30 Second - Campaign
Weird, Right?
Agency: Droga5 / New York
Client: Scion Category: Consumer - Television / 30 Second - Campaign
Way Better Rich Person TV Campaign
Agency: McCann / New York
Client: New York Lottery Category: Consumer - Television / 30 Second - Campaign
UBS Retirement Campaign
Agency: Publicis Communications Schweiz AG / Zurich
Client: UBS Category: Consumer - Television / 30 Second - Campaign
Santa Suits Up
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer - Television / 30 Second - Campaign
Tomcat TV Campaign - Slingshot :15, Tailpipe :15, Roller Skate:15
Agency: Barton F Graf / New York + Smith & Jones / London
Client: Scotts Miracle-Gro Category: Consumer - Television / 20 Second & Under - Campaign
Like Brands. Only Cheaper I
Agency: BMF / Sydney + Rabbit Content / Sydney
Client: ALDI Australia Category: Consumer - Television / 20 Second & Under - Campaign
World Gallery TV
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer - Television / 20 Second & Under - Campaign
The man who died the most
Agency: DDB / Paris + Wanda / Paris + THE / Paris
Client: Agence de la Biomedecine - Organ donation Category: Non-Profit - Cinema Advertising / Cinema Advertising
Think Slow - The Tortoise & the Hare
Agency: M&C Saatchi / London + Rattling Stick / London
Client: Transport for London Category: Non-Profit - Cinema Advertising / Cinema Advertising
Devices
Agency: Shooters Films / San Antonio, TX
Client: United Communities of San Antonio Category: Non-Profit - Cinema Advertising / Cinema Advertising
AXE - The Thing
Agency: 72andSunny / Amsterdam
Client: Unilever (AXE) Category: Consumer - Television / 60 Second - Single
Only Ordinary by Name
Agency: adam&eveDDB / London + Starcom Mediavest / London + Somesuch / London + Trim / London
Client: Heineken - John Smith's Category: Consumer - Television / 60 Second - Single
Imagine the Possibilities
Agency: BBDO / San Francisco
Client: Barbie, Mattel Category: Consumer - Television / 60 Second - Single
Time Upon a Once
Agency: BBDO / New York
Client: GE Category: Consumer - Television / 60 Second - Single
The Stone
Agency: BETC / Paris + Partizan / Paris + Royal Post / Paris + Mathematic / Paris
Client: CANAL+ Category: Consumer - Television / 60 Second - Single
Moments
Agency: DDB Canada / Vancouver
Client: Volkswagen Category: Consumer - Television / 60 Second - Single
Trip
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: Andes Beer Category: Consumer - Television / 60 Second - Single
Thank You For Being A Friend
Agency: Fallon / Minneapolis + Arby's Restaurant / Atlanta + Viacom Velocity / New York City + Volt / Minneapolis
Client: Arby's Category: Consumer - Television / 60 Second - Single
Emily's Oz
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica
Client: Comcast/XFINITY Category: Consumer - Television / 60 Second - Single
Dream On
Agency: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco
Client: Adobe Category: Consumer - Television / 60 Second - Single
Find Your Flow
Agency: Grey / London
Client: Lucozade Ribena Suntory Category: Consumer - Television / 60 Second - Single
Portraits
Agency: iris / New York + Cutting Room / New York + Hum Music / Los Angeles + Light of Day / New York
Client: Fiat Chrysler Automobiles/ Jeep Category: Consumer - Television / 60 Second - Single
The Test
Agency: MullenLowe U.S. / Los Angeles
Client: Acura Category: Consumer - Television / 60 Second - Single
Kids
Agency: RadicalMedia / New York + BBDO / Berlin
Client: Smart Category: Consumer - Television / 60 Second - Single
Silver Skaters
Agency: Saatchi & Saatchi / London + Biscuit Filmworks / London
Client: Rekorderlig Category: Consumer - Television / 60 Second - Single
Commander
Agency: Venables Bell & Partners / San Francisco + MJZ / Los Angeles + Final Cut / New York
Client: Audi of America Category: Consumer - Television / 60 Second - Single
Last
Agency: Wieden+Kennedy / Portland + Park Pictures / New York/Los Angeles
Client: Nike Category: Consumer - Television / 60 Second - Single
Dishes
Agency: Wieden+Kennedy / London + Riff Raff Films / London + Final Cut / London + The Mill / London
Client: RB / Finish Category: Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Agency:
Publicis Conseil / Paris
Client:
France 5
Title:
Domestic Violence
Category:
Consumer - Television / Budget Under $100K - Single
Annual ID:
FI16156M
Award:
2016 Film Merit Award
Agency:
Sid Lee / Montréal
Client:
Kumpan Electric
Title:
Library
Category:
Consumer - Television / Budget Under $100K - Single
Annual ID:
FI16157M
Award:
2016 Film Merit Award
Agency:
Bacon & Sons Film Co. / Hollywood, CA + AMC / New York, NY
Client:
AMC
Title:
The Walking Dead "Shadows"
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16258M
Award:
2016 Film Merit Award
Agency:
DDB / Paris + Carnibird / Paris + Leland Music /Big Sync Studio / London
Client:
Maille
Title:
Memories
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16259M
Award:
2016 Film Merit Award
Agency:
FCB / Toronto + FCB / Chicago
Client:
PFLAG Canada
Title:
Nobody's Memories
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16260M
Award:
2016 Film Merit Award
Agency:
Leo Burnett Germany / Frankfurt
Client:
Dunlop Tires
Title:
One Second
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16261M
Award:
2016 Film Merit Award
Agency:
M&C Saatchi / London + Rattling Stick / London
Client:
Transport for London
Title:
Think Slow - The Tortoise & the Hare
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16262M
Award:
2016 Film Merit Award
Agency:
Quad Productions / Quad Group / Paris + McCann / Paris
Client:
L'Oreal
Title:
Color Riche
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16263M
Award:
2016 Film Merit Award
Agency:
Quad Productions / Quad Group / Paris + Publics 133 / Paris
Client:
Cartier
Title:
Shape Your Time
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16264M
Award:
2016 Film Merit Award
Agency:
TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles
Client:
Nissan
Title:
Shoulders of Giants
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16265M
Award:
2016 Film Merit Award
Agency:
Tribal Worldwide / London + adam&eveDDB / London + Rogue Films / London + The Mill / London
Client:
Unilever
Title:
T.O by Lipton - A Revolution in Flavour
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16266M
Award:
2016 Film Merit Award
Agency:
Clemenger BBDO / Sydney + Flare / Sydney
Client:
Toshiba
Title:
Made in 17 Hours
Category:
Consumer - Online Films & Video / Long Form - Single
Annual ID:
FI16204M
Award:
2016 Film Merit Award
Agency:
Grey / New York + Park Pictures / New York + Townhouse23 / New York + Exile / New York
Client:
National Football League
Title:
Super Bowl Babies
Category:
Consumer - Online Films & Video / Long Form - Single
Annual ID:
FI16205M
Award:
2016 Film Merit Award
Agency:
Ogilvy & Mather / London
Client:
Philips
Title:
Breathless Choir
Category:
Consumer - Online Films & Video / Long Form - Single
Annual ID:
FI16206M
Award:
2016 Film Merit Award
Agency:
W / Shanghai
Client:
Douban
Title:
Douban - The Inner Space
Category:
Consumer - Online Films & Video / Long Form - Single
Annual ID:
FI16207M
Award:
2016 Film Merit Award
Agency:
AMV BBDO / London
Client:
Sainsbury's
Title:
Mog's Christmas Calamity
Category:
Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Annual ID:
FI16168M
Award:
2016 Film Merit Award
Agency:
BBH / London + Mill+ / London + The Mill / London + String & Tins / London
Client:
Audi
Title:
Birth
Category:
Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Annual ID:
FI16169M
Award:
2016 Film Merit Award
Agency:
Barton F. Graf / New York
Client:
Supercell
Title:
Clash of Clans - Legend of the Last Lava Pup Youtube: 2:48
Category:
Consumer - Online Films & Video / User Generated Content
Annual ID:
FI16212M
Award:
2016 Film Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America / Snickers Crispers
Title:
Crisper TV Campaign
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16130M
Award:
2016 Film Merit Award
Agency:
BBDO / New York
Client:
Priceline.com
Title:
Priceline TV Campaign
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16131M
Award:
2016 Film Merit Award
Agency:
CP+B / Miami
Client:
letgo
Title:
It's Really Time to Let Go
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16132M
Award:
2016 Film Merit Award
Agency:
Doner / Detroit + PYTKA / Los Angeles + Tool of North America / Los Angeles
Client:
JBL
Title:
Epic Cord Fail
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16133M
Award:
2016 Film Merit Award
Agency:
Droga5 / New York
Client:
Scion
Title:
Weird, Right?
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16134M
Award:
2016 Film Merit Award
Agency:
McCann / New York
Client:
New York Lottery
Title:
Way Better Rich Person TV Campaign
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16135M
Award:
2016 Film Merit Award
Agency:
Publicis Communications Schweiz AG / Zurich
Client:
UBS
Title:
UBS Retirement Campaign
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16136M
Award:
2016 Film Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Santa Suits Up
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16137M
Award:
2016 Film Merit Award
Agency:
Barton F Graf / New York + Smith & Jones / London
Client:
Scotts Miracle-Gro
Title:
Tomcat TV Campaign - Slingshot :15, Tailpipe :15, Roller Skate:15
Category:
Consumer - Television / 20 Second & Under - Campaign
Annual ID:
FI16141M
Award:
2016 Film Merit Award
Agency:
BMF / Sydney + Rabbit Content / Sydney
Client:
ALDI Australia
Title:
Like Brands. Only Cheaper I
Category:
Consumer - Television / 20 Second & Under - Campaign
Annual ID:
FI16142M
Award:
2016 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
World Gallery TV
Category:
Consumer - Television / 20 Second & Under - Campaign
Annual ID:
FI16143M
Award:
2016 Film Merit Award
Agency:
DDB / Paris + Wanda / Paris + THE / Paris
Client:
Agence de la Biomedecine - Organ donation
Title:
The man who died the most
Category:
Non-Profit - Cinema Advertising / Cinema Advertising
Annual ID:
FI16230M
Award:
2016 Film Merit Award
Agency:
M&C Saatchi / London + Rattling Stick / London
Client:
Transport for London
Title:
Think Slow - The Tortoise & the Hare
Category:
Non-Profit - Cinema Advertising / Cinema Advertising
Annual ID:
FI16231M
Award:
2016 Film Merit Award
Agency:
Shooters Films / San Antonio, TX
Client:
United Communities of San Antonio
Title:
Devices
Category:
Non-Profit - Cinema Advertising / Cinema Advertising
Annual ID:
FI16232M
Award:
2016 Film Merit Award
Agency:
72andSunny / Amsterdam
Client:
Unilever (AXE)
Title:
AXE - The Thing
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16095M
Award:
2016 Film Merit Award
Agency:
adam&eveDDB / London + Starcom Mediavest / London + Somesuch / London + Trim / London
Client:
Heineken - John Smith's
Title:
Only Ordinary by Name
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16096M
Award:
2016 Film Merit Award
Agency:
BBDO / San Francisco
Client:
Barbie, Mattel
Title:
Imagine the Possibilities
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16097M
Award:
2016 Film Merit Award
Agency:
BBDO / New York
Client:
GE
Title:
Time Upon a Once
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16098M
Award:
2016 Film Merit Award
Agency:
BETC / Paris + Partizan / Paris + Royal Post / Paris + Mathematic / Paris
Client:
CANAL+
Title:
The Stone
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16099M
Award:
2016 Film Merit Award
Agency:
DDB Canada / Vancouver
Client:
Volkswagen
Title:
Moments
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16100M
Award:
2016 Film Merit Award
Agency:
Del Campo Saatchi & Saatchi / Buenos Aires
Client:
Andes Beer
Title:
Trip
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16101M
Award:
2016 Film Merit Award
Agency:
Fallon / Minneapolis + Arby's Restaurant / Atlanta + Viacom Velocity / New York City + Volt / Minneapolis
Client:
Arby's
Title:
Thank You For Being A Friend
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16102M
Award:
2016 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica
Client:
Comcast/XFINITY
Title:
Emily's Oz
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16103M
Award:
2016 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco
Client:
Adobe
Title:
Dream On
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16104M
Award:
2016 Film Merit Award
Agency:
Grey / London
Client:
Lucozade Ribena Suntory
Title:
Find Your Flow
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16105M
Award:
2016 Film Merit Award
Agency:
iris / New York + Cutting Room / New York + Hum Music / Los Angeles + Light of Day / New York
Client:
Fiat Chrysler Automobiles/ Jeep
Title:
Portraits
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16106M
Award:
2016 Film Merit Award
Agency:
MullenLowe U.S. / Los Angeles
Client:
Acura
Title:
The Test
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16107M
Award:
2016 Film Merit Award
Agency:
RadicalMedia / New York + BBDO / Berlin
Client:
Smart
Title:
Kids
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16108M
Award:
2016 Film Merit Award
Agency:
Saatchi & Saatchi / London + Biscuit Filmworks / London
Client:
Rekorderlig
Title:
Silver Skaters
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16109M
Award:
2016 Film Merit Award
Agency:
Venables Bell & Partners / San Francisco + MJZ / Los Angeles + Final Cut / New York
Client:
Audi of America
Title:
Commander
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16110M
Award:
2016 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Park Pictures / New York/Los Angeles
Client:
Nike
Title:
Last
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16111M
Award:
2016 Film Merit Award
Agency:
Wieden+Kennedy / London + Riff Raff Films / London + Final Cut / London + The Mill / London
Client:
RB / Finish
Title:
Dishes
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16112M
